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嘉兴新农村旅游开发规划经济分析

我们对位于嘉兴市南湖区的1100公顷土地的开发进行了经济分析。该区域位于由上海、苏州和杭州组成的中国人口密度最大的黄金三角区的中心。总面积的一半,约500公顷,被保留为农业用地,另外的288公顷被指定为村庄开发。我们运用了市场分析和农业旅游的案例研究来引导整个开发概念。最终将居住和商业开发集中在村庄区域,以增强对本地居民和游客的吸引力,并充分利用当地资源创造优美的风景和可持续农业发展。

客户: 台湾世和国际开发股份有限公司
主要合作方: Skidmore, Owings and Merrill (SOM建筑设计公司)

NEW AGRICULTURAL RESORT TOWN MASTER PLAN ECONOMICS FOR JIAXING, CHINA

We analyzed the economics of a 1,100-hectare site located south of downtown Jiaxing in the Nanhu district of the city. The region is about equidistant from Shanghai, Suzhou and Hangzhou and is one of the most densely populated regions in China. About half of the land, 500 hectares are set aside as an agricultural preserve, and another 288 hectares are designated for village development. We used a combination of market analysis and case studies of agriculture based resorts to inform the overall concept. The final concept was to focus the residential and commercial development into a village area, which would appeal to both locals and visitors, and to use the majority of the property for scenic and sustainable agriculture.

CLIENT: Alliance International Development
PRIME: Skidmore, Owings and Merrill (SOM)


厦门软件园市场、财务及税收影响分析

李先生为厦门软件产业投资开发有限公司(由厦门市及北京大学共同持有)制定了市场、财务及税收影响分析,对项目的总体规划作出了贡献。在研究的过程当中,评估了中国的软件业环境,调查了北京及上海的科技园,并将公司对硅谷发展的长期观察和理解带入了设计远景中。

客户: RTKL 建筑设计公司

Market and Financial Analysis for Xiamen Software Park Development

For the Xiamen Software Park Development Company, a development company owned by the City of Xiamen and Beijing University, Mr. Lee prepared a market, financial and tax impact analysis to serve as input into the master plan. In conducting the research for this assignment, he examined the software industry in China and inspected technology parks in Beijing and Shanghai. Having spent decades tracking the evolution of Silicon Valley, he was also able to bring that perspective.

CLIENT: RTKL Architects


新加坡乌节路商业复兴策略

乌节路为亚洲地区最重要的零售商业街之一。李先生受聘于新加坡政府,根据市场状况为乌节路编制战略性计划。他的客户当中包括新加坡旅游促进委员会和市区重建局。分析及设计规划对这条重要的商业中心所面临的挑战进行了审查,并且为这条商业街的各个不同部分提出了一系列的发展战略。

客户: 新加坡旅游促进委员会和市区重建局

Orchard Road, Singapore Retail Revitalization Strategy

Orchard Road, one of Asia’s most important retail boulevards. Mr. Lee, while at his former firm of ERA, was retained by the Government of Singapore to prepare the market based strategic plan for Orchard Road. His clients included the Singapore Tourist Board and their Urban Redevelopment Authority. The analysis and design plan examined the challenges faced by this major retail concentration, recommended policy changes and design strategies for different segments of the boulevard.

CLIENT: Government of Singapore Tourism Board and Urban Renewal


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台湾高速铁路处
有关台湾高速火车站联合发展议题的报告

台湾高速铁路处聘请ERA攒写了七篇运输相关性联合发展项目的案例研究论文。联合发展定义为公有/私营合伙的房地产开发项目。此论文列举的研究案例均与美国、加拿大和法国的快速运输和市际铁路系统有关。涉及的快速运输系统包括旧金山的湾区快速运输系统、首府华盛顿的地铁、多伦多地铁、美铁的市际铁路系统和法国的区域捷运系统。ERA首先对各运输系统提供概述,随后再对各运输代理的联合发展议程作出简短探讨。最后是针对项目的组织结构、规划和发展步骤、约束和成功因素进行联合发展项目案例研究。

Joint Development Analysis for Taiwan's High Speed Rail Stations

Mr. Lee, while at his former firm, was retained by the Taiwan High Speed Rail Bureau to examine the long-term real estate development potential at the system’s seven stations and to present a series of case studies of transit related joint development. He recommended a joint development organization with capability for project planning and development process management.

CLIENT: Taiwan Department of Transportation High Speed Rail


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天津核心历史商务区重建策略

作为天津解放北路历史街区重建计划的一部分,我们研究了美国和英国主要城市CBD的土地利用组成,以及天津中心城区人口统计资料,并提供了整体发展计划建议、历史建筑适应性再利用策略、以及零售商业租赁方案。

客户: 天津市政府
主要合作方: Skidmore, Owings and Merrill (SOM建筑设计公司)

Tianjin Central Business District Revitalization Strategy

As part of the revitalization plan for Tianjin’s Jiefang North Road Historic District, we examined the land use composition of major city CBDs in the United States and United Kingdom as well as the demographics of central Tienjin to recommend an overall development program, a historic building adaptive reuse strategy, and a retail tenanting approach.

CLIENT: Tianjin City Government
PRIME: Skidmore, Owings and Merrill (SOM)


菲律宾马卡蒂市金融中心市场策略

马卡蒂是马尼拉都市的中央金融商业区,主要由菲律宾规模最大的土主及开发商阿亚拉地产有限公司所拥有。面临新近涌现的竞争,阿亚拉地产公司委托Mr. Lee对马卡蒂的战略规划提供经济及市场分析。在编制这份分析报告的过程当中,ERA预测了马尼拉都市各规划分区的人口及收入增长情况。另外,Mr. Lee还为阿亚拉地产公司进行了一系列其他方面的调研工作,其中包括对马卡蒂、阿拉芒和宿雾地区的商业中心进行了规划。

客户: 阿亚拉地产有限公司

Makati CBD Strategic Plan

Makati is the financial central business district of Metropolitan Manila and is owned largely by one of the largest landowner and developer in the Philippines. Faced with emerging new competition, Ayala Land retained Mr. Lee to provide the economics and market analysis component of the Makati Strategic Plan. He has also carried out a number of other assignments for Ayala Land including the programming of shopping centers in Makati, Alabang and Cebu.

CLIENT: Ayala Land, Inc.


新首尔火车站的重建项目

韩华车站区域开发有限公司在新建的机场铁路以及通往汉城车站的高速铁路项目中,聘请了ERA对该车站区的重新开发,进行市场潜力调研、财务分析并制定商业计划。建议中包括与新建车站相关的零售设施、酒店及电影院的开发。

客户:  韩华车站地区开发有限公司

Redevelopment of New Seoul Station

With a new airport rail link and high-speed rail coming into Seoul station, Hanwha Station Area Development Ltd. retained Mr. Lee to examine the market potential and to prepare the financial analysis and business plan for intensive redevelopment of this station area. The recommendations included major retail, hotel and cinema development with the new station concourse.

CLIENT: Hanwha Development Company and Korean National


北京天鸿卫星城

天鸿,中国最大的住宅开发集团之一,当时正在北京城郊围绕铁路综合枢纽开发一列的新城项目。李先生及前任公司受聘于构造商业概念,市场分析和为长缨和回龙观的商业部分提供财务评估。

客户: 天鸿房地产开发公司

Tian Hong Satellite Town, Beijing

Tien Hong, one of the largest home builders in China, was building a series of new towns just outside of Beijing that were to be served by rail mass transit. Mr. Lee and his former firm ERA were retained to create the retail concepts, market analysis and financial assessment for the retail and commercial components of Chang Ying and Hui Long Guan.

CLIENT: Tian Hong Development Company


LYFTAIRBNB的经济效益研究

在过去的十年中,一股基于互联网的新兴服务热潮刺激了“共享经济”的出现,在共享经济模式中资产拥有者将未能充分使用的汽车、房屋和自行车,通过点对点服务出租给陌生人。共享经济的崛起是一种经济革命,它颠覆了关于消费、所有权,乃至未来城市形态的传统观念。

我们进行了一系列的研究,来调研共享型经济公司所带来的经济效益,如Airbnb 和 Lyft。对Airbnb的评估包括其对于洛杉矶、波特兰和波士顿地区的影响。对Lyft的汽车共享服务的研究涵盖了旧金山都市圈、洛杉矶、西雅图、圣地亚哥、波士顿、芝加哥等城市。

客户: Airbnb和Lyft

THE ECONOMIC BENEFITS OF LYFT AND AIRBNB

During the last decade, a wave of new internet-based services have enabled the emergence of the "sharing economy", in which owners rent out an underutilized asset, such as a car, house or bicycle to a stranger using these peer-to-peer services. The rise of the sharing economy is an economic revolution, which is disrupting old notions about consumption, ownership and even the shape of future cities. LEG has prepared a series of studies examining the economic benefits created by “sharing economy” firms such as Airbnb and Lyft. For Airbnb, the assessments included impacts on the Los Angeles, Portland and Boston regions. For Lyft ride-sharing services, the examination included the metropolitan areas of San Francisco, Los Angeles, Seattle, San Diego, Boston, Chicago and others.

CLIENT: Airbnb and Lyft


洛杉矶轻轨博览线站区规划和社区受益评估

李先生作为高级房地产经济学家和财务分析师参与了洛杉矶轻轨博览线站区详细规划的工作。他为由公共交通投资和区域提升而带来的开发机会提供了的财务分析模型,通过该模型为项目对于提升社区福利所需成本的财务影响进行估算,并提出了一系列相应的融资策略。

客户:  洛杉矶城市规划局

Station Area Plans and Community Benefits Calculation for Exposition LRT Line

Bill Lee served as the senior real estate economist and financial analyst in the Exposition Line Station Area Specific Plan preparation. He provided the financial model to analyze development opportunities induced by the transit investment and proposed up zoning. He then used the model to estimate the financial capacity of new development to carry the cost of community benefit improvements and recommended a set of policies to fund these improvements.

CLIENT: Los Angeles Department of City Planning


波特兰中心城区商业策略

受波特兰市政府所托,李先生和Chiranakhon女士作为团队领导和核心成员,为波特兰中心城区提供了商业研究和分析。波特兰中心城区由一系列各具特色的商业区和社区组成,研究范围包括其中的十个不同的分区。此项研究致力于了解这些独特商业区的现状,它们在接下来的20年内的发展潜力,以及它们如何在充满生气的、多样性的、并不断进化着的波特兰中心城区相互联系和相互补充。此项研究的目的在于为远期公共政策和土地使用规划提供经济上的指引。

客户:  波特兰城市规划局

Retail Strategy for Central Portland

The City of Portland retained a team, led by Bill Lee and with Tanya Chiranakhon serving as a critical team member, to conduct the Central Portland Retail Research and Analysis Study. Central Portland is characterized by a variety of retail districts and neighborhoods. The scope of this study was ten specific sub-districts within Central Portland. The study sought to understand the health of these unique retail districts, their potential for growth over the next 20 years, and how they relate to and complement each other in the context of a vibrant, diverse and evolving Central Portland. The objective of this study was to provide economic guidance to long-term public policy and land use plans.

CLIENT: City of Portland Bureau of Planning


奥克兰-新西兰CBD铁路环线商业开发

李先生在AECOM期间,受奥克兰区域交通局和Kiwi铁路之邀,作为主要技术专家代领顾问团队为奥克兰CBD铁路环线商业开发项目提供咨询服务。由于该铁路开发项目将塑造奥克兰中心城区未来几十年的发展,李先生将CBD的重建效益纳入成本收益分析之中。这项对新西兰发展的突破性评估帮助了奥克兰市政府决心对新西兰有史以来最大的基础设施建设项目进行投资。

客户: 奥克兰区域交通局和Kiwi铁路

Auckland New Zealand CBD Rail Loop

Mr. Lee, while at AECOM which led the APB&B consortium, was retained by the Auckland Regional Transport Authority (ARTA) and Kiwi Rail to serve as technical lead for the Auckland CBD Rail Loop Business Case. Since this rail project will shape the future of Central Auckland for decades to come, Mr. Lee was brought in to incorporate CBD regeneration benefits into the benefit/cost analysis. This groundbreaking evaluation for New Zealand was instrumental to the Central Government’s decision to fund this largest infrastructure project in the history of the country.

CLIENT: Auckland Regional Transport Authority (ARTA) and Kiwi Rail


吴哥机场新城市场、财务和经济影响分析

在AECOM期间,李先生和Chiranakhon女士与WRT事务所的团队合作为吴哥机场新城进行整体规划。他们对围绕新暹粒国际机场超过15平方英里土地的度假区和新城规划进行了市场分析,并提出开发策划和分期策略建议。整体规划包括了新城中心、度假酒店和别墅区、高尔夫球场、居住社区、产业园、以及教育和医疗机构。

客户: 新暹粒国际机场有限公司
主要合作方: WRT

ANGKOR AIRPORT CITY MARKET, FINANCIAL AND ECONOMIC IMPACT ANALYSIS

While at AECOM, Bill Lee and Tanya Chiranakhon collaborated with a team led by WRT on the Angkor Airport City Master Plan. They conducted market analysis, programming and phasing recommendations for a resort and new town development of over 15 square miles surrounding the new Siem Reap International Airport. The master plan included a town center, resort hotels and villas, golf courses, residential neighborhoods, an industrial park, and educational and medical institutions.

CLIENT: New Siem Reap International Airport Co. Ltd.
PRIME: Wallace Roberts & Todd (WRT)


七岩度假区市场及金融分析

Chiranakhon女士在任职AECOM期间对泰国七岩一个5200英亩的滨海度假区和新城总体规划进行了研究和分析,并提供了相关开发策略。该项目包括度假酒店、高尔夫球场、主要居住社区,第二居所社区、城镇中心、医疗度假设施、教育配套和娱乐设施。Chiranakhon女士对土地利用和规划提出的建议包括开发产品类型、目标市场设定,以及整个项目的市场消化和分期规划。

客户TCC Land

CHA AM RESORT TOWN MARKET AND FINANCIAL ANALYSIS

Tanya Chiranakhon (while at AECOM) conducted research and analysis to create a development strategy for a resort and new town master plan on a 5,200 acre beachfront site in Cha Am, Thailand. The project included resort hotels, golf courses, primary and secondary residential communities, a town center, medical tourism facilities, educational facilities and entertainment attractions. Tanya developed land use and planning recommendations that included product types, target market segments, absorption and phasing of the overall program. 

CLIENT: TCC Land


杭州万象城前期策划及市场策略顾问

杭州万象城,由中国最大的两家商业地产开发商合作开发,是钱江新城核心地段大型城市综合体项目,具有得天独厚的地理位置和强势的商业品牌资源。强先生在DTZ公司期间,受聘对杭州高端地产市场进行了详细研究,并对项目的规划发展、功能定位和财务回报进行了系统的分析和建议。该项目体量超过80万平方米,包括大型购物中心、甲级写字楼、高端住宅、服务式公寓和五星级酒店。强先生为该项目提供了全程顾问服务,针对开发的不同分期提供了市场策略调整建议。

客户: 华润新鸿基房地产有限公司

Hangzhou MIXC Preliminary Planning, Market Strategy

Developed in partnership by two of China’s largest developers, The MixC is the mixed-use commercial hub of the Hangzhou’s new central business district in the emerging Qianjiang New City. Mr Qiang, while at DTZ, was retained to conduct a detailed research of the city's high-end market, and project planning, market positioning, financial analysis and recommendations for the 800,000 square meters new development, including a grand shopping mall, grade A offices, high-end residence, serviced apartments, and a five-star hotel. He has been continuously providing marketing consultant service for different phases during the whole development process.

CLIENT: China Resources and Sun Hung Kai Properties, LTD


金地未未来前期策划及市场策略

金地未未来是金地集团在浦东金桥地区的代表性住宅项目。区域内跨国公司员工的快速增长带来的市场需求为高端住宅项目开发提供了良好的机遇,但快速的开发也同时带来了激烈的竞争。强先生及所在顾问公司受邀为该项目提供顾问服务,根据对区域内竞争对手的分析和对跨国公司员工需求的研究,推荐了差异化的市场策略,并为该项目引入了先锋的社区风格和独特的小住宅单元设计。项目建成后成为了具有广泛影响力的城市坐标,并使开发集团收获了丰厚的经济和声誉回报。

客户: 金地集团

Gemdale Shanghai·Future Preliminary Planning and Market Strategy

Shanghai·Future is one of the most successful community development in Pudong Jinqiao area, where the increasing number of multinational company employee created a great opportunity for residential development as well as intense competition in the market. Mr. Qiang was retained to conduct the research and analysis of competitors in the region and developed the market positioning and planning strategy, which recommend to employ an unique modern design style and smaller units to attract the young workers. After completion, the project has became a regional landmark, while the developer harvested considerable financial return. 

CLIENT: Gemdale Corporation


旭辉圆石滩可行性评估及前期策划

旭辉集团在筹备收购奉贤海湾国际度假区的一个地块。强先生代表集团市场部参与此项目的前期测算和可行性评估,收购了该地块后,详细评估了不同目标客群市场和当时激烈的市场竞争状况,选择了以独特的合院产品切入市场,并在定位中参考了众多国际案例引入了先进的度假服务理念。

客户: 旭辉集团

Cifi Pebble Beach Feasibility Study and preliminary planning

CIFI Group was considering the acquisition of a site in Fengxian Bay International Resort Area. Mr. Qiang, as representative of the marketing department, prepared the economic analysis and feasibility study in the early phase, and a detailed assessment after of the acquisition for different target markets and competition, with a number of international resort case studies. The market strategy included to introduce the advanced resort service and the outdoor courtyard features to create a unique villa style to fill the gap in the market. 

CLIENT: CIFI Group


巢湖高速铁路及旅游开发

巢湖经济开发区管委会为即将建成的新高速铁路站而委托SOM进行一个新城和旅游度假区的规划设计。LEG基于对国际及国内案例的研究,对温泉度假概念进行分析,并为新城项目提供市场和经济研究。

客户: 巢湖市经济开发区管委会
主要合作方: Skidmore, Owings and Merrill (SOM建筑设计公司)

HIGH SPEED RAIL INDUCED RESORT DEVELOPMENT IN CHAOHU

The Chaohu Economic Development Corporation retained SOM to prepare plans for a new town and destination resort in Chaohu because of the arrival of a new high-speed rail station. LEG assisted with the creation of hot springs resort concepts based upon international and domestic research and provided the market economics to inform the new town program.

CLIENT: Chaohu Economic Development District Management Committee
PRIME: Skidmore, Owings and Merrill (SOM)


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武汉两江交汇滨水区策略研究

北京金融街集团正在评估汉江和扬子江交汇处一个基地的开发前景。规划设计公司邀请LEG提供基于规划设计的经济和市场分析。LEG的分析包括一系列具备相似次级滨水中心商务区的大都会区域的国际案例研究。

客户: 北京金融街投资集团
主要合作方: Skidmore, Owings and Merrill (SOM建筑设计公司)

STRATEGY PLANNING FOR RIVER CONFLUENCE IN WUHAN

Beijing Financial Street Company was evaluating the development of a site at the confluence of the Han and Yangtze Rivers. The master plan architect requested that LEG provide economic and market analysis based programming. LEG’s analysis included a number of international case studies of major metropolitan areas with secondary central business districts in similar riverfront location.

CLIENT: Beijing Financial Street Investment Group)
PRIME: Skidmore, Owings and Merrill (SOM)